Effective Date: July 1^st, 2025

Pilates Academy® (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with us via our website (www.pilatesacademydubai.com), our mobile application (“Pilates Academy® App”), in-studio services, or any of our affiliated platforms and programs.

By using our website, booking services, mobile app, or engaging with any Pilates Academy® offerings, you consent to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect various types of personal and non-personal information depending on how you interact with us:

1.1. Personal Information You Provide

• Identity Information: Name, gender, date of birth.
• Contact Details: Email address, phone number, postal address.
• Account Information: Login credentials, profile photo (if applicable).
• Booking & Purchase Data: Class bookings, attendance records, course enrollments, purchased services/products.
• Payment Information: Credit/debit card details, billing address (processed via secure third-party payment processors).
• Health & Fitness Information: Injury history, medical conditions, fitness goals (when provided for class/program suitability).
• Franchise Interest Information: Business name, location, and investment preferences if applying to our franchise program.
• Communications: Emails, messages, customer support interactions, feedback, testimonials.
  
  

1.2. Information Automatically Collected

• Device Information: IP address, browser type, operating system, device identifiers.
• Usage Data: Pages viewed, time spent, navigation patterns, app usage statistics.
• Cookies and Similar Technologies: For analytics, functionality, and performance tracking.
  
  

2. How We Use Your Information

We use your personal information to:

• Provide and manage our services, bookings, and educational programs.
• Communicate with you about classes, events, purchases, and account updates.
• Process payments and issue invoices or receipts.
• Tailor your in-studio or online experience based on fitness needs and preferences.
• Improve our website, app, and service offerings.
• Send promotional messages (only with your consent).
• Comply with legal obligations and resolve disputes.
• Prevent fraud, misuse, and unauthorized access.
  
  

3. Sharing Your Information

We do not sell your personal information. However, we may share it in the following cases:

3.1. With Third-Party Service Providers

We share limited information with trusted providers for:

• Payment processing (e.g., Stripe, PayPal)
• Scheduling and class booking platforms
• Email marketing (e.g., Mailchimp)
• Analytics (e.g., Google Analytics, Meta Business Suite)
• Cloud storage and app hosting

Each third-party is contractually obligated to process your data securely and in compliance with applicable laws.

3.2. For Legal and Security Purposes

We may disclose personal information if required to:

• Comply with UAE or international legal requirements
• Enforce our Terms of Service
• Respond to claims of rights violations
• Detect and prevent fraud or other harmful activity
  
  

3.3. In Business Transfers

If Pilates Academy® is involved in a merger, acquisition, restructuring, or sale of assets, your data may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance user experience and analyze site traffic.

Types of cookies we use:

• Essential: Required for website/app functionality.
• Performance: Track usage to improve services.
• Targeting/Marketing: Show relevant promotions or retargeted ads.

You can control cookie settings via your browser or device preferences.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes for which it was collected, including:

• Legal or accounting obligations
• Resolving disputes
• Business operations and historical records

If you request deletion, we will securely erase your data unless retention is required by law or contractual obligations.

6. Data Security

We implement a combination of technical, administrative, and physical safeguards to protect your data from unauthorized access, loss, or misuse. These include:

• SSL encryption for data transmission
• Secure servers and cloud storage
• Role-based access controls
• Regular system updates and security reviews

While no method is 100% secure, we strive to use industry best practices to keep your information safe.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

7.1. Access & Correction

Request access to the personal information we hold about you and correct any inaccuracies.

7.2. Data Deletion

Request to delete your data from our records (subject to legal limits).

7.3. Withdraw Consent

You can opt out of marketing communications anytime by clicking “unsubscribe” in our emails or contacting us.

7.4. Object to Processing

Object to the processing of your personal data for direct marketing or other purposes.

8. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware of any such data being submitted, we will delete it immediately.

9. International Data Transfers

If you are located outside the United Arab Emirates, please note that your data may be transferred to and stored in countries that may not have the same level of data protection as your jurisdiction. We take all reasonable steps to ensure your data is handled securely.

10. Third-Party Links

Our website and app may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on this page with an updated revision date. Continued use of our services after such changes constitutes your acceptance.

12. Mobile App Permissions

When using the Pilates Academy® App, you may be asked to grant access to certain features on your device, such as notifications, camera, photo gallery, or local storage. These permissions are only used to enhance your experience – such as saving your profile picture, enabling reminders, or storing class-related media – and can be managed through your device settings.

13. User Content and Testimonials

With your explicit consent, we may use your written testimonials, tagged social media posts, video recordings, or photos taken during events, classes, or workshops for educational or promotional purposes. You may request the removal of this content at any time by contacting us.

14. Training & Certification Records

If you enroll in any Pilates Academy® training, workshop, or educational course, we collect and store relevant educational data such as attendance, coursework submissions, exam results, certification status, and feedback. This data is used solely for managing your educational journey, issuing credentials, and ensuring academic integrity.

15. Trainer & Collaboration Applications

If you apply to teach with Pilates Academy®, collaborate with us, or join our team in any capacity, we may collect your CV, certifications, professional history, references, and business proposals. This information is used for evaluation and internal decision-making only and is stored securely.

16. Promotions, Referrals & Loyalty Programs

If you take part in a loyalty program, promotional campaign, or referral initiative offered by Pilates Academy®, we may track your participation, engagement history, and associated rewards. This data helps us administer these programs effectively and fairly. You can opt out at any time by contacting us.

17. Data Minimization Principle

We collect only the personal data that is relevant and necessary to fulfill the purposes outlined in this policy. Wherever possible, we limit collection to the minimum amount of information required to deliver a functional, personalized, and secure experience.

18. Contact Us

For questions, concerns, or requests related to your data, please contact us at:

Pilates Academy®
Jumeirah Lakes Towers, Cluster X, Jumeirah Bay X2, 4202, Dubai, UAE
📧 info@pilatesacademydubai.com
📞 +971 567984655